European Data Protection Digest

Working Party: Industry Self-Regulation Plan "Inadequate"

PRIVACY LAW—EU

December 16, 2011

The Article 29 Working Party has released its opinion on the Online Behavioural Advertising Self-Regulatory Framework proposed by the European Advertising Standards Alliance (EASA), noting that while it welcomes the self-regulatory efforts, "adherence to the EASA/IAB Code on online behavioural advertising and participation in the website www.youronlinechoices.eu does not result in compliance with the current e-Privacy Directive" and creates "the wrong assumption that it is possible to choose not to be tracked while surfing the Web." The Working Party calls for industry to "comply with the precise requirements of the e-Privacy Directive," cautioning that DPAs will "ensure compliance...and enforce on the basis of the law."
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