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Opinion: Consumers Deserve Transparency, Accountability

BEHAVIORAL TARGETING—U.S.

December 12, 2011

In a USA TODAY op-ed, Daniel Castro, senior analyst with the think-tank Information Technology and Innovation Foundation, says that proposed do-not-track regulation represents a "net loss for consumers." When it comes to protecting privacy, more transparency and accountability are what's needed, Castro writes. "The Internet was built on advertising," he says, suggesting do-not-track would break the economic model--eventually leading to less or lower quality content, more ads or paying for access to content. "Consumers should know what companies are doing with their information, and companies that deviate from their stated practices should be held liable," he writes. "All consumers...deserve these protections."
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