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Stoddart Releases Online Advertising Guidance

BEHAVIORAL TARGETING—CANADA

December 6, 2011

Privacy Commissioner Jennifer Stoddart has released a new guidance document on the use of online behavioral advertising aimed at helping advertisers, websites and browser developers ensure that they are compliant with Canada's private-sector privacy law. "The use of online behavioral advertising has exploded and we're concerned that Canadians' privacy rights aren't always being respected," Stoddart said, adding that Canadians should easily be able to opt out of being tracked online. The guidelines also address tracking children online and whether children are capable of providing "meaningful consent."
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