Technology Changes, Privacy Pillars Remain The Same
PRIVACY—AUSTRALIADecember 2, 2011
Speaking at the iappANZ Privacy Summit this week, Microsoft Chief Privacy Officer Brendon Lynch, CIPP, said that while the technology landscape may be shifting, the fundamentals of privacy remain constant, iTWire reports. "Privacy is about the appropriate collection, use and protection of personal information," Lynch said. Privacy's core concepts are about empowering individuals with control over the use of their information, transparency and choice, he added. Meanwhile, eBay Global Privacy Leader Scott Shipman, CIPP, has warned that banks using mobile applications and social networking to engage customers should be careful. "When you change how you use information, you have to be able to communicate that clearly to the customer and make sure that they're comfortable with how you've done that," he said.