OPC To Release OBA Guidance
BEHAVIOURAL TARGETINGDecember 2, 2011
Privacy Commissioner Jennifer Stoddart is planning to release a document with guidance for online behavioral advertising (OBA) at a conference next week, Marketing Magazine reports. The Office of the Privacy Commissioner (OPC) has been consulting with industry groups to discuss issues such as online privacy, data tracking and behavioural modeling, according to the report. The document is set to provide "some specific guidance related to online behavioural advertising." Meanwhile, the Women's Executive Network has named Stoddart to its list of the top 100 most powerful women in the nation. The annual honour goes out to Canada's "highest-achieving female leaders" in the fields of business, charity, medical and public sectors, according to the Edmonton Sun.