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Tracking Shoppers’ Phones Raises Concerns

GEO PRIVACY—UK & U.S.

November 29, 2011

Two U.S. malls that had planned to track shoppers via their mobile phones have scrapped their plans after hearing concerns from one senator's office, CNN reports. Sen. Charles Schumer (D-NY) said the tracking should have been opt-in only, noting, "A shopper's personal cell phone should not be used by a third party as a tracking device by retailers who are seeking to determine holiday shopping patterns." Meanwhile, the Daily Mail reports that shops in the UK are tracking shoppers via mobile phones and other technologies in ways that raise "serious questions about privacy."
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