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Malls Track Shoppers’ Cell Phones

GEO PRIVACY—U.S.

November 28, 2011

CNN reports on a move by two U.S. malls to track shoppers by monitoring mobile phone signals. The malls have posted signs notifying customers and are collecting anonymous data only, the report states, to answer such questions as how many shoppers who visit a particular department store also visit a specific coffee shop. Speaking to potential privacy concerns, one mall executive said they will not track singular shoppers. "The system monitors patterns of movement. We can see, like migrating birds, where people are going to," she said. Customers can opt out of the tracking by turning off their phones, the report states.   
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