A company that ranks users' online influence using their social media activity is facing criticism for creating "shadow profiles" of non-users without permission, and while some are criticizing the company, others say it is using the same practice as many others by scouring the Web for data and aggregating it. In a Q&A with itbusiness.ca, Klout CEO Joe Fernandez discusses the "privacy wake-up call," noting the complexity of privacy in a social networking world and adding, "The biggest thing we screwed up was just surprising all of our users."
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