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W3C Releases Do-Not-Track Draft

ONLINE PRIVACY—U.S.

November 15, 2011

The World Wide Web Consortium (W3C) has released the first draft of its proposed standards for do not track, InformationWeek reports. The mechanism will give online users the power to opt out of having their online movements and personal information tracked by marketers. In an effort to balance the advertising industry's data collection needs, do not track likely would not be a default setting, the report states. If it were, "then you'd offer too much privacy to the people who don't care," said a W3C spokesman. The group plans to release its final standard by the summer of 2012. 
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