ANZ Dashboard Digest

Studies: Breaches Turn Customers Away

DATA PROTECTION—AUSTRALIA & NEW ZEALAND

November 10, 2011

A multi-country study recently conducted by Unisys reveals that citizens of Australia and New Zealand would discontinue their patronage if a business experienced a privacy breach. The Australian reports that nine out of 10 Australians would discontinue their patronage and nearly 47 percent would take legal action. According to the article, the results are "out of step" with studies conducted by the Office of the Federal Privacy Commissioner. The Scoop reports that eight out of 10 New Zealanders would stop their patronage, while 36 percent said they would take legal action. A Unisys spokesman said, "New Zealanders are telling us that unauthorised access to their personal information will be viewed as a fundamental breach of trust with significant consequences." (Registration may be required to access this story.) 
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