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Advertising Group Expanding Privacy Principles

ONLINE PRIVACY—U.S.

November 8, 2011

The Digital Advertising Alliance (DAA) has released new privacy principles to its Internet advertising industry program, Bloomberg reports. "Principles for Multi-Site Data" will prohibit participating companies from collecting Web users' Internet browsing history to determine eligibility for employment, credit, healthcare or insurance. DAA Managing Director Peter Kosmala, CIPP, said, "With the addition of these new principles, combined with the fast-growing adoption and online display of the Advertising Option Icon, the business community has taken another step to address concerns of policymakers regarding online data collection and use." Justin Brookman, director of the Center for Democracy & Technology's consumer privacy project, said, "This is definitely a step in the right direction.
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