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Privacy Groups File FTC Complaint

CONSUMER PRIVACY—U.S.

October 20, 2011

A group of privacy and consumer advocates has filed a joint complaint to the Federal Trade Commission (FTC) alleging PepsiCo and its subsidiary Frito-Lay North America exercised unfair and deceptive practices during a recent digital marketing campaign aimed at teenagers, Direct Marketing News reports. The complaint also alleges that the marketing campaign attempted to maximize data collection without transparency or user consent while urging teenagers to share photos and access to their social networking accounts, the report states. One of the complaint's contributors said that the company should have "created an appropriate online environment that enables teens to control their data and made clear that these are ads, not games or virtual worlds."
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