Daily Dashboard

Site Brings New Meaning to "Creepy" Data Use

ONLINE PRIVACY

October 19, 2011

A new website--used by 300,000 people in its first 24 hours--accesses information from peoples' Facebook accounts to create a personalized horror movie featuring a man browsing through the user's account and "getting increasingly agitated," reports The New York Times. Take This Lollipop's developer, Jason Zada, says creating the site was a fun seasonal project but adds that its popularity may in part be due to peoples' concerns about how their data is being used. "When you see your personal information in an environment where you normally wouldn't, it creates a strong emotional response," Zada said. "It's tied into the fears about privacy and personal info that we have now that we live online." (Registration may be required to access this story.)
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