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Subcommittee Talks Behavioral Advertising, Consumer Choice

PRIVACY LAW—U.S.

October 14, 2011

Lawmakers at yesterday's House subcommittee hearing on consumer expectations agreed that online privacy matters to consumers, reports this Daily Dashboard exclusive. But how to ensure those expectations are met was up for debate, with some arguing baseline privacy legislation has been a long time coming and others advocating for industry self-regulation. The World Privacy Forum's Pam Dixon argued that industry self-regulation has had a troubled past and there's no evidence to indicate that this time will be different, while the Direct Marketing Association's Linda Woolley said the industry can regulate better than government because it's "nimble" and can "move quickly."
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