ANZ Dashboard Digest

Shopper-Tracking Tool Coming to Oz

PERSONAL PRIVACY—AUSTRALIA

October 14, 2011

An Australian shopping centre has plans to implement mobile phone-locator technology within the month, raising concerns about shoppers' privacy, The Courier Mail reports. The technology, which uses receivers to locate phones by their frequency codes, will let retailers monitor customers' movements in order to better understand their shopping habits. Australian Privacy Foundation Chairman Roger Clarke described the technique as "seriously creepy" and called for an investigation, but a sales manager for the maker of the technology said, "It's much less intrusive or invasive than existing people-counting methods, for instance CCTV cameras and number plate monitoring." 
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