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Company's Privacy Policy To Permit Location-Based Ads

BEHAVIORAL TARGETING—U.S.

October 13, 2011

Verizon is altering its privacy policy to allow advertisers to target customers based on their physical address, ZDNet reports, but says it will not share customer addresses with advertisers. The new program is opt-out and has been questioned by at least two U.S. lawmakers. In the e-mail, the company states that the program "will improve the ability of advertisers to reach our Verizon Online customers based on your physical address...Using this program, national brands and local businesses can tailor their offers, coupons and incentives to your local area."
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