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OBA Scrutinized

BEHAVIORAL TARGETING—U.S.

October 11, 2011

Reps. Ed Markey (D-MA) and Joe Barton (R-TX) have sent a letter to the heads of Verizon and Verizon Wireless asking them to clarify how users' personal information will be disclosed to third parties in its new geotargeting ad campaign, ClickZ reports. Markey said, "As a longstanding advocate for clear, easy-to-use opt-in policies for sharing and disclosure of consumers' personal information, I am concerned that Verizon's new plan will put third parties in control of the sensitive information of its customers--especially their location." Meanwhile, the National Advertising Review Council has published procedures for the Online Interest-Based Advertising Accountability Program, and Federal Trade Commission Chairman Jon Leibowitz is among those speaking today about the implications of online tracking at the National Press Club. 
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