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FTC Reminds Customers of Opt-Out Option

CONSUMER PRIVACY—U.S.

October 7, 2011

The Federal Trade Commission is reminding Borders Group customers that they have until October 15 to decide what they want done with their personal information. Customers have the option to opt out of Barnes and Noble's acquisition of the bankrupt company's customer data, which includes contact information and purchase history. Customers have received an e-mail from Barnes and Noble on how to opt out of the data sharing. Information is also posted on both companies' websites. Editor's Note: The IAPP recently hosted a Web conference on "Privacy Due Diligence in Merger and Acquisition Negotiations," available for purchase through our website.
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