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Kroes Discusses Privacy, Do-Not-Track Challenge

DATA PROTECTION—EU

October 5, 2011

Speaking at a Lisbon Council event in Brussels yesterday, European Union Digital Agenda Chief Neelie Kroes said trust and privacy are essential to the expansion of Europe's digital economy. Kroes said three principles are needed to quell users' concerns about online privacy--transparency, fairness and control. Kroes added that a citizen's right to privacy must not be sacrificed to economic interests, "but we can also not afford to damage legitimate economic interests by insisting on too inflexible or cumbersome implementations of privacy rules and the paternalistic attitude towards citizens they embody." Kroes mentioned her challenge to the web industry to agree to a do-not-track technology by June of 2012.
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