Privacy Advisor

EUROPE—Privacy and the self-regulatory landscape for online advertising

The Article 29 Working Party (WP) released an open letter, dated 3 August 2011, to the Internet Advertising Bureau (IAB) Europe and the European Advertising Standards Alliance (EASA) on the draft self-regulatory Framework for Online Behavioral Advertising put forth by both organizations (the code). The letter underscores the WP’s main concerns with the code and includes a letter from the U.S. Federal Trade Commission (FTC) on its perspective on online behavioral advertising.

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