Daily Dashboard

Product Tagging Increasing

RFID—EU

September 26, 2011

It's not only a computer that can be connected to the Web now, reports BBC News, it's your smartphone, your car, your home and even your jeans. Retailers are increasingly tracking products with radio frequency identification tags (RFID), interconnectivity that could allow for monitoring of virtually anything at any time. Privacy advocates have raised concerns that RFID tags could read more data than intended, such as a consumer's RFID-tagged passport or driver's license, and could lead to cases of identity theft. European Data Protection Supervisor Peter Hustinx has warned that with any tracking devices, "there's privacy relevance" and uses must be compliant with the new European Commission Framework, signed by the commission this year.
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