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Use of ETags Brings Another Lawsuit

PRIVACY LAW—U.S.

September 19, 2011

Another lawsuit has been filed against analytics company KISSmetrics and one of its partners for their alleged use of ETags, reports MediaPost. Four Texas residents filed the suit on Wednesday in U.S. District Court for the Central District of California. They allege that the companies' actions "caused both economic harm and non-economic harm" and that the "personal information defendants compiled and misappropriated included sensitive information, such as users' video viewing choices." In August, privacy researchers published a report showing how, using ETags, KISSmetrics could recreate cookies erased by users. At that time, KISSmetrics CEO Hiten Shah defended his company's use of the technology.
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