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Proposed COPPA Rule Changes Bring Praise, Concern


September 16, 2011

The Wall Street Journal reports on the Federal Trade Commission's proposed changes to the COPPA rule, announced on Thursday. The changes would require websites to obtain parental consent for certain tracking and profiling activities, among other provisions. While some lawmakers and privacy advocates are lauding the proposed rule changes--Rep. Edward Markey (D-MA) described them as a "much-needed step"--the advertising industry has expressed concerns. "We think they may have gone a little too far," said the Direct Marketing Association's Jerry Cerasale. The public comment period on the proposed rule changes will be open until November 28. (Registration may be required to access this article.)
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