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WP Will Give OBA Opinion by End of Year

BEHAVIORAL TARGETING—EU

September 15, 2011

In a meeting yesterday between industry groups and members of the Article 29 Working Party (WP), WP Chairman Jacob Kohnstamm recapped regulators' concerns over the advertising industry's self-regulatory code for online behavioral advertising (OBA) and announced plans to release an opinion on the code by the end of the year. The WP underscored the code's noncompliance with EU and national regulations because it "legitimizes processing on the basis of inaction or silence of the user." Industry representatives responded that the code's intent was not to achieve compliance but to level the playing field. Kohnstamm asked the representatives to respond to the WP's letter to the OBA industry and said the WP will use the information in forming its opinion. 
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