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Consumer Group Says Web Paths Are Personal Data

BEHAVIORAL TARGETING—U.S. & EU

September 12, 2011

In a letter to the U.S. Federal Trade Commission and Europe's Article 29 Working Party, an international consumer group has asked that both regulatory bodies not accept the self-regulation of online behavioral advertising (OBA), PCWorld reports. Trans-Atlantic Consumer Dialogue (TACD) is concerned with the industry's move to define users' Web paths as "non-personal data." A representative from TACD also wrote that the industry's icon program attempts to dissuade users from opting out of OBA, while the director general of the European Consumers' Organization said, "The EU should not accept the advertising industry's attempt to redefine people's Internet usage as 'non-personal data.' It's certainly personal, and a clear line should be drawn..."
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