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Book Retailer Settles with Website Operator

PRIVACY LAW—U.S.

September 9, 2011

A bankruptcy court has approved an agreement between bankrupt bookseller Borders and Next Jump over the use of customer data, the Hunton & Williams Privacy and Information Security Law Blog reports. Next Jump--which operated a Borders website for customer rewards points--will not communicate with individuals on Borders' customer list, the agreement states, after Borders filed a complaint alleging that Next Jump solicited Borders Rewards and Borders Rewards Plus customers to join a Next Jump website and falsely claimed that the companies had partnered. The settlement states that Next Jump will disable the website, cease sending e-mails to Borders' customers and cease using their data, among other stipulations.
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