European Data Protection Digest

Advocacy Groups: Industry's Do-Not-Track Not Enough


September 9, 2011

Advocacy groups are going on the record against an online advertising industry do-not-track mechanism. USA Today reports on a letter from Trans Atlantic Consumer Dialogue (TACD) to the Federal Trade Commission's David Vladeck and Jacob Kohnstamm of the Article 29 Working Party asking them "to reject the current OBA self-regulatory regime as inadequate, and work with industry and consumer and privacy groups to ensure that significant revisions are made to protect consumer privacy." A Digital Advertising Alliance spokesman has disputed the claims, pointing to the oversight of independent organisations. 
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