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IAB Do-Not-Track Icon Deadline Ends Today


August 30, 2011

The Interactive Advertising Bureau (IAB) has made today the deadline for its members to voluntarily display on their Web pages a do-not-track icon allowing users to opt out of online tracking, USA Today reports. The president and CEO of the IAB said, "Self-regulatory programs are inherently far more adaptable than inflexible technology mandates, especially those imposed by a federal government with no expertise in managing complex, continually evolving technological systems." However, the advocacy group Consumer Watchdog said the introduction of the icon is a "small step" that "does not give consumers meaningful control over tracking of their online activities."   
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