Daily DashboardEuropean Data Protection Digest

Working Party Shares Self-Regulation Concerns

BEHAVIORAL TARGETING—EU

August 26, 2011

Article 29 Working Party Chairman Jacob Kohnstamm has released an announcement of a September meeting with the Internet Advertising Bureau Europe (IAB) and European Advertising Standards Alliance (EASA) to discuss a self-regulatory framework for online behavioral advertising known as the EASA/IAB Code. In his announcement, Kohnstamm highlights input from the U.S. Federal Trade Commission and shares key concerns from the Working Party. Among those concerns, he references a provision in the code that allows tracking unless Internet users object, noting that while it is "an improvement to the current situation, it does not meet the requirement to obtain...informed consent" as required by the EU e-Privacy Directive. 
Full Story