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FTC Commissioner Suggests New Do Not Track Approach

BEHAVIORAL TARGETING—U.S.

August 23, 2011

Speaking at a technology forum in Colorado, FTC Commissioner J. Thomas Rosch said the agency should investigate online advertisers prior to regulating how companies collect users' information, CNET reports. Rosch said the FTC could require advertisers "to answer under oath questions about their information practices," adding, "We should have reliable information of that kind before we proceed further...accuracy is much more important than speed." Rosch also suggested that government could over-regulate online advertising, which could result in "the loss of relevancy, the loss of free content, the replacement of current advertising with even more intrusive advertising." Meanwhile, the FTC has approved final orders that will require three credit report resellers to improve their data security and undergo audits for 20 years.
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