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Researchers Uncover "Supercookies"

ONLINE PRIVACY

August 18, 2011

The Wall Street Journal reports on the latest online tracking methods, including the existence of "supercookies" found on popular websites. Researchers at Stanford Univeristy and the University of California at Berkeley say that supercookies are able to recreate a user's profile even after normal cookies are deleted. According to the report, companies who were found to be using the tracking technology have since stopped the practice. A Microsoft representative said as soon as the supercookies were "brought to our attention, we were alarmed. It was inconsistent with our intent and our policy." Hulu said in an online statement that it "acted immediately to investigate and address" the supercookie issue. (Registration may be required to access this story.)
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