Daily Dashboard

New Site: Watch Ads, Give Data, Get Prizes

BEHAVIORAL TARGETING

August 12, 2011

Since the new website Loffles was launched on June 27, more than 3,400 users have registered to watch video ads with the chance to win prizes of their choosing, reports The New York Times. The site's founder said he's taking advantage of the "endless stream" of people taking part in online contests. Users of Loffles are about 60 percent men and average 24 years of age, and one advertiser says he saw the site as a way to connect with young people. One user, a college marketing student, said of the concept of trading his personal information for targeted ads, "I understand what they're doing here with the whole marketing aspect," adding, "I'm not wasting time watching advertising that I really have no interest in." (Registration may be required to access this story.)      
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