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Company Cancels Advertising Scheme

August 12, 2011

LinkedIn has announced that it will no longer pursue its new form of advertising called "social ads," which shared users' activities and included their pictures, The Wall Street Journal reports. The company began testing the initiative in late June after announcing it to users. Complaints about user privacy followed, including a statement from the Dutch Data Protection Authority that the company's changes may have breached Dutch privacy law. The company's head of marketing solutions told users, however, that "The only information that (was) used in social ads is information that is already publicly available and viewable by anyone in your network." (Registration may be required to access this article.)    
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