Kashmir Hill interviews Ontario Information and Privacy Commissioner Ann Cavoukian for Forbes about the ways Privacy by Design is helping improve consumer trust. "One of the core principles," says Cavoukian, "is for companies to make users' data private by default." Privacy By Design means "simply that companies are starting to bake privacy into their products, relying less on privacy policies few bother to read," Hill writes. And the notion is starting to take off globally; U.S. lawmakers incorporated the term into a recently proposed bill, and Hill shows examples of companies' use of the principle. "Privacy has historically been viewed as an impediment to innovation and progress, but that's so yesterday and so ineffective as a business model," Cavoukian says.
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