Video Provider To Halt Social Network Launch
PRIVACY LAW—U.S.July 28, 2011
Video rental provider Netflix announced this week that it will delay the launch of its Facebook integration in the U.S. due to legal issues. The Facebook feature would allow Netflix subscribers to share movie-viewing information with friends online, but the Video Privacy Protection Act (VPPA) is ambigious as to "when and how a user can give permission for his or her video viewing data to be shared," Netflix wrote in a letter to its shareholders. A proposed amendment to the VPPA intends to clarify consent requirements for sharing, reports the Hunton & Williams Privacy and Information Security Law Blog. Netflix faces several lawsuits for past alleged VPPA violations, the report states.