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Vladeck Talks Social Networks, Do Not Track

CONSUMER PRIVACY—U.S.

July 20, 2011

When it comes to social networks, the debate over who owns user profiles continues, says David Vladeck, head of the FTC's Bureau of Consumer Protection. But consumers ought to have control over their data and who it's shared with, Vladeck says in a Q&A with AdAge. "If you wanted to leave a social networking site at some point, you ought to be able to. If you want to delete your profile, you should be able to, unless the site has a legitimate business interest in maintaining it." On do-not-track proposals, Vladeck says data collection--and not just data use--must be addressed.
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