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Groupon To Collect, Share More User Data

ONLINE PRIVACY

July 11, 2011

Groupon has e-mailed its 83 million subscribers to announce changes to its privacy policy, including that it will begin collecting more information about its customers to share with its business partners, The Washington Post reports. It will also begin using geolocation information for marketing purposes. The expanded categories of information Groupon will now collect include user habits and interests, which it will share with third parties. It now shares contact, relationship, transaction and mobile location information. The company has also released details on the ways it collects and uses such information. (Registration may be required to access this story.)
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