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Fitness Site Exposes Calorie Burning Activities

ONLINE PRIVACY—U.S.

July 6, 2011

An online fitness tracking company, which encourages users to share calorie-burning activities through the company's website, has reset its new-user defaults to "private" after unknowingly exposing some users' intimate activities, reports Forbes. Fitbit has historically made user profiles public to promote competition, but a spokesperson said the company did not intend for "the sharing of intimate information." About 200 users' activities were searchable online. The company has contacted search engines to remove the data, hidden all activity records on its site and removed identifiable information from user profiles. "Out of a desire to have a successful 'social strategy,' too many companies are choosing to publicize their users' information as much as possible,"the report states.
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