The Telegraph reports on a new database called Xaxis that has collected data from websites, advertisers and consumer research. Containing the profiles of approximately 500 million individuals worldwide, Xaxis says, according to the article, that it has covered nearly 100 percent of the populations of the UK, U.S., Australia and eight additional developed nations. The company says that its data is anonymised and cannot be traced to individuals. Xaxis' chief executive says, "The Internet is an advertising-supported medium, and much of the Web is free because advertisers want to put messages in front of people...We are supporting the broader Internet economy by improving the targeting of ads while also playing by the strictest privacy rules."
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