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FTC Settles Charges Against Ad Network

PRIVACY LAW—U.S.

June 22, 2011

The Federal Trade Commission (FTC) has finalized its order settling charges that online ad network Chitika tracked consumers online after they'd opted out. The FTC alleged that from at least May 2008 to February 2010, Chitika's cookies resumed tracking users 10 days after they'd opted out. Chitika said the opt-out was meant to last 10 years, but a glitch caused the error. The settlement bars Chitika from misleading consumers about the extent of its data collection and the control users have over the collection, use or sharing of their data. Additionally, every targeted ad must include a hyperlink allowing users to opt out for at least five years.
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