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Shift Seen in Data Breach Response

DATA PROTECTION—U.S.

June 17, 2011

The Wall Street Journal reports on the shift companies are taking in response to data breaches. With the rise in such incidents, "experience shows that revealing an incident won't necessarily cause lasting damage to the brand," the report states. One attorney says that if a breach is handled well, "customer loyalty and your brand can actually improve." Meanwhile, lawmakers in the U.S. Senate and House of Representatives have introduced legislation that would require companies to notify customers within 48 hours of breach incidents. "If companies are going to collect and store consumers' personal information," says Sen. Mark Pryor (D-AR), "safeguarding that information should be priority number one." (Registration may be required to access this story.)
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