ANZ Dashboard Digest

Post: Survey Intended for Marketing Purposes


June 17, 2011

The New Zealand Post will next week begin sending its voluntary Lifestyle Survey, asking New Zealanders about their hobbies, favorite travel spots and more. Scoop reports that the information gleaned is used for marketing purposes--for the New Zealand Post and its commercial clients--and Post General Manager for Integrated Communications Sohail Choudhry says it is vital that people are aware of this. Choudhry says consumers benefit from companies having this data, but adds that the New Zealand Post needs "to be an industry leader in being upfront and clear about why we're asking for this information and what it is used for." 
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