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LinkedIn Privacy Changes Point To Social Ads

SOCIAL NETWORKING

June 15, 2011

MediaPost News reports on LinkedIn privacy policy updates as hinting at the introduction of "social ads" based on users' activities. LinkedIn "appears eager" to avoid privacy issues, the report states, and will allow users to opt out of social ads. "Most importantly, we do not provide your name or image back to any advertiser when that ad is served," one LinkedIn official noted, while another said, "This upcoming change to the privacy policy reflects the evolving ways in which our members are using the LinkedIn platform, and it allows us to explore this area should we choose."
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