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Opinion: Privacy Tools Should Be User-Friendly

ONLINE PRIVACY—U.S.

May 26, 2011

Writing for Consumer Reports, Paul Eng says that consumer awareness of available privacy tools is low and suggests that companies should make privacy protection tools more user-friendly for their customers. In a recent speech, Mozilla's Alex Fowler said only one to two percent of Firefox 4 users are taking advantage of its do-not-track feature, but Fowler noted, the do-not-track feature will be "much more prominently displayed" in its Firefox 5 software. Eng added, "Increased attention from federal lawmakers and regulators will help raise awareness of online privacy tools and issues as well."
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