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Wooley Discusses Self-Regulation, Do Not Track

PRIVACY LAW—U.S.

May 25, 2011

Ken Magill of The Magill Report writes about Direct Marketing Association Vice President Linda Wooley's comments that the Federal Trade Commission is pleased with the online ad industry's efforts at self-regulation--especially the creation of its Advertising Option icon. Wooley also says that legislation, such as the recently proposed do-not-track bill, may still be on the horizon, adding that if an online marketing law is passed, "it should outlaw its use for making eligibility decisions. If the law said you can't use marketing data to decide if someone should get health insurance...we would be right there with them."
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