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Google Introduces TRUSTe Seal in App Marketplace

ONLINE PRIVACY

May 19, 2011

In response to concerns about the data handling practices of Web apps, Google has introduced a TRUSTe certification in its Apps Marketplace--the online store offering business-oriented Android applications, reports InformationWeek. The certification applies to installable applications and aims to clarify the makers' privacy practices. To get certified, app makers need to answer a series of questions about data sharing and security. Certified apps will display the green TRUSTe seal. The report stresses, however, that the certification is "not a guarantee of security or proper data handling; it's merely an assessment of whether a particular vendor's self-reported practices fall within industry norms."
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