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FCC Looking at Location Data Rules

PRIVACY LAW—U.S.

May 18, 2011

The Federal Communications Commission (FCC) has announced a forum next month on the use of smartphone location data, The Los Angeles Times reports, which could lead to the establishment of governing rules over smartphone companies' use of such data for targeted ads and other purposes. Apple and Google are among the companies invited to the forum, which will discuss benefits and risks of the services. One expert says, however, the hearing could feature "industry reps who will lull the FCC into believing that consumers don't need any new safeguards when they really do." Meanwhile, a second U.S. Senate hearing over location privacy will this week  question Apple, Google and Facebook about their treatment of customers' location data.
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