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Smartphone Users: Privacy Is Top Concern

ONLINE PRIVACY—U.S.

April 27, 2011

PCMag reports on TRUSTe's survey of 1,000 smartphone users that indicates privacy is a primary concern. The results, released this morning, indicate users are concerned about privacy and want more transparency and control over the collection and use of their personal information as well as choices about advertising and geolocation tracking. "This survey makes it crystal clear that privacy concerns are a huge stumbling block to consumer usage of applications and websites on smartphones," said TRUSTe President and Executive Chair Fran Maier. Behavioral targeting was also cited as a key concern by respondents, with 85 percent wanting the chance to opt out of targeted ads.
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