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Leibowitz: Do-Not-Track Laws May Be Unnecessary


April 20, 2011

FTC Chairman Jon Leibowitz is praising the efforts by online companies to offer do-not-track options to Internet users, while calling for those who have not yet introduced such functions to move forward, POLITICO reports. "There've been a lot of developments on do not track, which has been terrific," he said, noting that while the FTC would like to see Google go farther, "they're moving in the right direction." Leibowitz also said advertisers' concerns over do not track "are overblown," the report states. When it comes to calls for do-not-track legislation, he said, "If advertising networks honor the browsers' preferences, then you may not need it."
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