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Company Extends Retention Term


April 19, 2011

Yahoo disclosed on Friday that it will extend the length of the term it retains user data to 18 months, The New York Times reports. In a company blog post, Yahoo Chief Trust Officer Anne Toth said, "we will keep our log file data longer than we have been--offering consumers a more robust individualized experience--while we continue our innovation in the areas of transparency and choice to protect privacy." The company's current retention term is 90 days. Privacy advocates expressed disappointment about the change, and, the report states, "Yahoo's new policy may be in conflict with European Union data protection rules." (Registration may be required to access this story.)
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